Social media is an umbrella term that defines online technology and practices used to share opinion, insights, experience and perspectives. It can take many forms like text, images, audio and video. According to Kaplan and Haenlein, there are six different types of social media: collaborative projects (e.g. Wikipedia), blogs and microblogs (e.g. Twitter), content communities (e.g. Youtube, Flicker), social networking sites (e.g. Facebook ,MySpace), virtual game worlds (e.g. World of Warcraft, Whyville), and virtual social worlds (e.g. Second Life). Social media provides a large market for health promotion with 30 million social media users (Nielson Company, May 2011) in India with average spending of 3 hours per month (Internet and Mobile association of India, 2011). These statistics clearly depicts the wide scope of social media and its wide reach in public health.( Social media can bring the whole health industry at ones fingertips by networking with other industry leaders and showcasing potential customers their mission and greatest assets in a visual medium. Currently, 41% of users read blogs, 70% of users watch online video, over 175 million users are on facebook, over 6 million users on twitter. These statistics show its time we use the power of wide reach of social media to share, connect, comment and engage.
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